Details About Our Strategy

After we've completed the setup process, your project manager and our team will start doing the off-site optimization for your site. We use 100% ethical and accepted methods of improving your site's rankings.

We specialize in the planning and execution of the most comprehensive off-page marketing strategies for our clients. It all starts with a detailed link portfolio evaluation of your site and others in your industry/niche. We do not focus on quantity, but rather on the trusted high quality links that are topically relevant to your site

The following is a list of activities that we implement throughout the project:

Continuous Monitoring

Page Ranking believes in the power of analytics and we're committed to constantly monitoring your site's traffic to fine tune your site's strategies. Our continuous monitoring of your site's activities ensures that we're making data driven decisions that can have a positive impact on the campaign. It also ensures that we are always knowledgeable about the status of your project and ensures that there are no surprises when clients have questions about the campaign's progress.

Re-Optimization

Search engine optimization is an ongoing activity that requires the constant re-optimization of a website to ensure that it is properly performing as expected. By doing a monthly analysis and re-optimization of the site's landing pages, Page Ranking is able ensure that the pages themselves are still aligned with the overall SEO strategy. Occasionally, we'll find that a landing page is not suited for targeting a specific term, which will prompt us to give a recommendation to build a new page that is better suited for rankings in major search engines.

Re-Evaluation

SEO strategies change from time to time and so do search engine algorithms. Page Ranking is always first to know of any algorithm updates, so we re-evaluate each client’s site to ensure that they are properly aligned with the new changes. Page Ranking provides this service to all current clients and it ensures that our client’s sites are not adversely affected by algorithm updates.

Reporting

Each month, you'll receive a series of reports from your project manager. The reports are designed to give you visibility into our activities and to show you that we are in fact doing work on your behalf. Monthly reports are updated each month to reflect all of the activities that we work, but are also used by Page Ranking to ensure that the project is going as planned. Any questions or concerns about your reports can be emailed to your project manager direct and he'll be sure to answer your questions in a timely fashion

Inbound Link Building

Building quality back links from highly relevant sites is one of the most heavily weighted attributes in search engine algorithms. Page Ranking manually requests these links from highly relevant sites and never uses any form of automated submissions. Our results from this activity often take time, but our monthly reports are constantly updated to ensure that you've received the correct number of inbound links as outlined in your package

Directory Submissions

Directory submissions, if done properly, can be tremendously helpful for indirectly improving your search engine rankings. Page Ranking ensures that each submission is properly categorized, optimized, and submitted to directories that are highly relevant. Once again, we do this manually and never deploy any type of automated submission service. You'll get monthly reports that will update you on the directory submissions and will provide you with a list of successful listings, but a successful listing can often take weeks or months.

Page Ranking does provide "paid directory" listings, but you are responsible for paying the fees associated with getting the site listed.

Press Release Writing & Promotion

A good press release with links, podcasts, and videos, is quickly picked up by major media sites and search engines. It’s a very effective way of building natural links to your site, so we ensure that we do this properly. We write the press release on your behalf and then submit it to the top article/news websites. Page Ranking monitors the success of each press release and will provide you with a report that outlines everything that we’ve accomplished.

Page Ranking does offer "Paid Press Release Marketing" submissions, but you're responsible for paying the fees associated with each submission.

Article Marketing

Article marketing is an excellent link building strategy that Page Ranking offers all of our clients. It's a time consuming task that we've mastered. We write articles on your behalf and submit the articles to top article/news websites. We closely monitor the success of each article submission and will provide you with a report that outlines everything that we've accomplished.

Page Ranking does offer "Paid Article Marketing" submissions, but you're responsible for paying the fees associated with each submission

Social Bookmarking

Social Bookmarking involves the practice of saving bookmarks to a public website and tagging them with the keywords/phrases that we are targeting. In order to create a collection of social bookmarks, Page Ranking created accounts with leading social bookmarking sites. Our objective is to ensure that the bookmarks become popular amongst the site’s community and involves constant interaction with the community’s members.

Shopping Feeds Optimization

Shopping engines are very popular and allow you to instantly reach customers that are searching for your products online. Page Ranking will ensure that we submit your products to popular shopping engines by creating optimized RSS feeds for your products. The feeds and individual product URLs are then submitted on your behalf. By ensuring that your products are properly placed on other sites where customers search, your products get greater visibility and are more likely to drive potential customers to your site to make the purchase

Business Profile Listings

These are like directory submission, but are more geared towards providing information about your site. Popular business listings are also popular within search engines, which is why we need to be sure that your site is listed. Popular business profile listing sites include About.org and Wikipedia, etc. We write content, submit it, and report back to you on a regular basis to ensure that you're aware of where business listings were successfully listed.

Social Networking / Social Media Optimization

Social Media Optimization (SMO) is a way of generating popularity for a website through social media sites like Facebook, Twitter, MySpace, etc. It is in many ways like viral marketing, where a website gains popularity through word of mouth. Page Ranking will setup accounts on behalf of each client and will provide you with the username and password to start engaging your audience. We'll find the best sites for your business and we'll ensure that the profiles are updated regularly to help drive potential visitors to your website.

Sitemap Creation & Submission

Submitting a sitemap to popular search engines is very important and helps search engines efficiently crawl your site. By making it easy for search engines to find all your pages and saving them time, your pages are more likely to be indexed. Page Ranking will create an XML sitemap for your site on a regular basis and will ensure that it is properly submitted to major search engines.

Review Websites

Review websites are sites that allow people to post reviews about people, businesses, products, or services. These sites use Web 2.0 techniques to gather reviews from site users or by professional writers and the reviews are quickly picked up by major search engines. Page Ranking will conduct research to find the most relevant review sites for your industry, write reviews, and engage in the site’s community.